--- title: Create and connect a Facebook pixel description: Learn how to create a Facebook Pixel or data set --- [Skip to content](https://help.plai.io/article/create-a-facebook-pixel#main-content) [Submit a Ticket!](https://help.plai.io/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Submit a Ticket!](https://help.plai.io/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Plai Help Center](https://help.plai.io/?hsLang=en) 2. [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en) 3. [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) # Create and connect a Facebook pixel **Step 1: Create a Dataset on Facebook Ads** 1. Log in to **Facebook Business Manager**: - Go to [Facebook Business Manager](https://business.facebook.com/) and log in with your account credentials. 2. Navigate to the '**Business Settings**': - From the Business Manager dashboard, **click on the settings** option (cog icon) in the bottom left corner. - Under the "**Data Sources**" section, click **Datasets**. 3. Create a **New Dataset**: - Under "Datasets" tap on **Add** on the top right corner and give it a clear name. - Once created, tap on the **Connected Assets** tab and then on **Connect Assets.** - Choose **Other Business Assets** and select the correct **Ad Account** from the selection menu to connect your dataset. - Click Add. --- **Step 2: Connect the Facebook Pixel to Your Website** 1. Go to **Facebook Events Manager**: - From the Business Manager dashboard, click on the hamburger menu (three horizontal lines) in the top left corner. - Under the "**Advertise**" section, click **Events Manager**. 2. **Install the Facebook Pixel** on Your Website: - In the Events Manager dashboard, click on **Data Sources** on the left menu and make sure you're on the correct Dataset (it's the one you created on the previous step). - **Choose one** of the following methods: - **Manually add the Pixel code to your website**: Copy the Pixel base code and paste it in the section of your website’s HTML code on all pages. - **Use a Partner Integration** (e.g., Shopify, WordPress): If you’re using a third-party platform, you can follow their integration guide for installing the Pixel. - **Use Google Tag Manager**: If you use Google Tag Manager, you can add the Pixel code as a new tag in your Tag Manager dashboard. 3. **Verify the Pixel is Working**: - To ensure the Pixel is firing correctly on your site, use the [**Facebook Pixel Helper Chrome**](https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc) extension to check if the Pixel is active on your pages. --- **Step 3: Create Audiences Using Your Pixel Data** Now that the Pixel is connected and tracking events on your site, you can create custom audiences based on users' actions. 1. Go to the **Meta Launcher** on the **Advertise** tab - Within the **Targeting** section, tap on **Retargeting** 2. Create a **Custom Audience**: - Click **Create Website Audience**, then select your Pixel as the source. - Define your audience criteria (all website visitors or people who viewed specific pages). - Set the time frame for how far back you want to track actions (e.g., last 30 days). - Click Create Audience. 3. Use Your Dataset for More Targeted Ads: - You can now use the audience as targeting criteria for your ads. - If you wish to generate a Lookalike audience, head over to the **Lookalike Audience** tab and tap on **Create Lookalike Audience**. - Under the **Audience Source** you will be able to select the recently created Custom Audience. - The created audiences will show up on the **Retargeting** and **Lookalike audience** tabs. **You can also exclude any of these audiences from new campaigns**. - [Start Here](https://help.plai.io/start-here?hsLang=en) - [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://help.plai.io/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://help.plai.io/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://help.plai.io/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://help.plai.io/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://help.plai.io/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://help.plai.io/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://help.plai.io/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) - [Optimize & Results](https://help.plai.io/optimize-results?hsLang=en#main-content) - [AI optimization](https://help.plai.io/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://help.plai.io/optimize-results?hsLang=en#reading-results) - [Improve performance](https://help.plai.io/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://help.plai.io/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://help.plai.io/optimize-results?hsLang=en#troubleshooting) - [Agency Operations](https://help.plai.io/agency-operations?hsLang=en#main-content) - [Agency setup](https://help.plai.io/agency-operations?hsLang=en#agency-setup) - [Client Management](https://help.plai.io/agency-operations?hsLang=en#client-management) - [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) - [Reference](https://help.plai.io/agency-operations?hsLang=en#reference) [mailto:getsupport@gmail.com](mailto:getsupport@gmail.com) Copyright © 2025, Plai #### Still need help? 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