--- title: Run Facebook & Instagram ads description: Meta --- [Skip to content](https://help.plai.io/article/how-to-facebook-ads#main-content) [Submit a Ticket!](https://help.plai.io/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Submit a Ticket!](https://help.plai.io/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Plai Help Center](https://help.plai.io/?hsLang=en) 2. [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en) 3. [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) # Run Facebook & Instagram ads ## Meta campaigns run across Facebook and Instagram simultaneously, reaching your audience on both platforms with a single setup. This article walks you through creating and launching a Meta campaign from start to finish. #### Who this is for All users (Agency and SMB). Available on all plans. If your campaign involves housing, employment, or credit, read **Set up Special Ad Categories** before you begin. #### Before you begin - Your Meta (Facebook) ad account is connected. If not, see **Connect Meta (Facebook & Instagram)**. - Brand context is set up for this workspace. The AI uses it to generate ad copy and creatives. See **Set up brand context**. - Your Facebook pixel is connected if you want to run conversion or retargeting campaigns. See **Create and connect a Facebook pixel**. - You have at least one image, video, or URL ready — or plan to generate creatives with AI. #### Steps 1. Open the **Advertise** tab from the top navigation and click **Meta**. Facebook and Instagram placements are included automatically. 2. Select your **campaign goal**. The most common goals for Meta are: - **Leads** — collect contact info via an instant lead form - **Messages** — get people to message you on Facebook, Instagram, or WhatsApp - **Traffic** — send people to a website, landing page, or app - **Sales / Conversions** — drive purchases or sign-ups (requires pixel) Not sure which to pick? See **Choose the right campaign goal**. 3. Add your **ad creative**. You have two options: - **Upload your own:** Add images or video. Using both square and portrait formats is recommended to cover all Meta placements (Feed, Stories, Reels). - **Generate with AI:** Click **Generate creative** and describe your ad. The platform uses your brand context to create on-brand visuals and copy. 4. Set up your **audience**: - **Interests:** Add relevant interest categories to reach people likely to care about your offer. - **Custom audiences:** Use a saved audience, retargeting list, or lookalike audience if available. - **Location:** Country, region, city, or radius around an address. - **Age and gender:** Narrow if you have a clear demographic; leave broad for AI-driven delivery. 5. Add your **destination** based on the goal you selected: - **Traffic / Sales:** Enter your destination URL. Make sure the page loads correctly and matches the ad's promise. - **Leads:** Select or create a lead form. - **Messages:** Set up your message conversation flow. 6. Set your **budget**: - Enter a **daily budget** — the maximum amount spent per day. - Meta recommends a minimum of $5–10/day to give the algorithm enough data to optimize delivery. 7. Click **Launch campaign**. The campaign is submitted to Meta for review. #### Expected result After clicking Launch, your campaign status changes to **In Review**. Meta typically reviews ads within a few minutes to 24 hours. Once approved, the status changes to **Active** and the campaign begins spending. You'll start seeing impressions in your campaign dashboard once delivery begins. #### Common issues - **Campaign stuck on "In Review" for over 24 hours:** This is unusual. Check the campaign for any policy issues (restricted content, prohibited claims, missing disclosures). See **Why your ad was blocked by Meta**. - **Campaign is Active but not spending:** Your budget may be too low for your audience size, or the audience is too narrow. See **My ad isn't spending — what's wrong?** - **Ad rejected:** Meta will notify you of the reason. Common causes are prohibited claims, low-quality creative, or missing Special Ad Category settings. See **Why your ad was blocked by Meta**. - **Creative not generating:** Make sure brand context is set up. Without it, the AI has no reference to generate from. See **Set up brand context**. - **Facebook and Instagram account not appearing:** Your ad account may not be connected or may have a permission issue. See **Why your page or account doesn't appear**. #### Related articles - Choose the right campaign goal - Edit a live campaign - My ad isn't spending — what's wrong? - How Optimize for Me works - [Start Here](https://help.plai.io/start-here?hsLang=en) - [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://help.plai.io/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://help.plai.io/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://help.plai.io/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://help.plai.io/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://help.plai.io/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://help.plai.io/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://help.plai.io/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) - [Optimize & Results](https://help.plai.io/optimize-results?hsLang=en#main-content) - [AI optimization](https://help.plai.io/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://help.plai.io/optimize-results?hsLang=en#reading-results) - [Improve performance](https://help.plai.io/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://help.plai.io/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://help.plai.io/optimize-results?hsLang=en#troubleshooting) - [Agency Operations](https://help.plai.io/agency-operations?hsLang=en#main-content) - [Agency setup](https://help.plai.io/agency-operations?hsLang=en#agency-setup) - [Client Management](https://help.plai.io/agency-operations?hsLang=en#client-management) - [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) - [Reference](https://help.plai.io/agency-operations?hsLang=en#reference) [mailto:getsupport@gmail.com](mailto:getsupport@gmail.com) Copyright © 2025, Plai #### Still need help? 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