---
title: Improve lead ad quality
description: learn how to improve your Lead Ads Quality?
---

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# Improve lead ad quality

## You can improve your Lead Ads Quality following this best practices:

 

Turn on higher intent for Lead Form Type. You can select between More Volume or Higher Intent depending on the strategy. The second one will give you better quality. 

 

![](https://help.plai.io/hubfs/Knowledge%20Base%20Import/Prsa2rctGE-2.png)

 

*Tip: Ask for really necessary information. You can add more questions for more friction, but the quality is not good. Take into account just to add necessary questions.*

 

Remove Facebook in-stream video placements.

 

![](https://help.plai.io/hubfs/Knowledge%20Base%20Import/nCz17awhES-2.png)

 

Add a Greeting to your Lead Form.

 

![](https://help.plai.io/hubfs/Knowledge%20Base%20Import/cFVSR4SNCg-2.png)

Adjust your audience targeting. You can select between Interest, Look a Like or Retargeting.

Take advantage of Call to Action. Bet on visual content, use eye-catching buttons.

Conversion Goal: Send to a landing page with lead form

![](https://help.plai.io/hubfs/Knowledge%20Base%20Import/IgY-cUdlt4-2.png)

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