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How to improve my Lead Ads Quality?

You can improve your Lead Ads Quality following this best practices:

 
Turn on higher intent for Lead Form Type. You can select between More Volume or Higher Intent depending on the strategy. The second one will give you better quality. 
 
 
Tip: Ask for really necessary information. You can add more questions for more friction, but the quality is not good. Take into account just to add necessary questions.
 
Remove Facebook in-stream video placements.
 
 
Add a Greeting to your Lead Form.
 
Adjust your audience targeting. You can select between Interest, Look a Like or Retargeting.


Take advantage of Call to Action. Bet on visual content, use eye-catching buttons.

Conversion Goal: Send to a landing page with lead form