Run Google Search ads

Who this is for

Available to all plans. You need an active Google Ads account connected to your workspace before you can launch. Creating and previewing campaigns is available during the free trial, but publishing requires an active paid plan.

Before you begin

• Your Google Ads account is connected. Go to Brands > Connected accounts to verify. If it is not listed, connect it there first.
• Your workspace (brand) is set up with a website, logo, and at least one product or service. This information is used to generate ad copy.
• You have a final URL (landing page) ready. Google requires a live, accessible URL that matches the content of your ad.
• You have a daily budget in mind. Google Search campaigns run on a daily budget; you can start with any amount and adjust later.

Steps

1. Open the campaign builder

1. From the top navbar, click Advertise.
2. Click the + Create Ad button in the Google card.
3. When prompted to choose a campaign type, select Google Search.

2. Set your campaign goal

1. Choose the goal that matches what you want to achieve: Website traffic or Conversions.
2. Your goal tells Google how to optimise bids. Choose the one closest to your desired outcome — you can change it later.

3. Describe what you're advertising

1. In the Describe What You're Advertising section, select a product from your saved product list. The platform will automatically pull in the product description and use the product's destination URL as the landing page for your ads.
2. If you don't have a saved product, or want to target a specific offer or promotion, type a description directly into the text box instead. Be specific: include what you're selling, key benefits, and any offers (e.g. same-day delivery, free trial, discount).
3. Once you're happy with the description, click Generate. The platform uses your product details and brand context to create your ad headlines, descriptions, and a keyword list automatically.
4. Wait a few seconds while the ads are generated. You'll see ad previews appear on the right-hand side as they're created.

4. Review and edit your ad copy

1. Read through every headline and description. Make sure each one is accurate, matches the offer, and sounds natural.
2. Check that the destination URL (pulled from your product) leads to the right page. The page the user lands on must reflect what the ad promises — a mismatch lowers your Quality Score and increases your cost per click.
3. Edit any headline or description that feels off, is too vague, or repeats the same idea as another. Google needs variety to test combinations effectively.
4. Google Search Ads support up to 15 headlines (30 characters each) and up to 4 descriptions (90 characters each). Aim to use as many slots as you can — more options give Google more to work with.

5. Review and refine your keywords

1. Read through the full keyword list. Remove any terms that don't clearly relate to what you're selling. Irrelevant keywords waste budget and lower campaign quality.
2. Check for keywords that are too broad (e.g. just "shoes" if you sell a specific type). Replace these with more specific terms that match real buying intent.
3. Add any keywords you know your customers use that are missing from the list. Use the Keyword Explorer to find additional suggestions if needed.
4. Review the match type for each keyword that you add:
   1. Broad match — your ad may show for searches related to your keyword, including synonyms and variations. Best for reach.
   2. Phrase match — your ad shows for searches that include the meaning of your keyword. Good balance of reach and relevance.
   3. Exact match — your ad only shows when the search is very close to your exact keyword. Best for precision and budget efficiency.

6. Name your campaign and set your budget

1. Enter a campaign name. Use something descriptive so you can identify it easily (e.g., "Brand — Google Search — May 2026").
2. Set a daily budget. This is the maximum Google will spend per day. Your actual spend may vary slightly day to day, but Google will not exceed your monthly cap (daily budget × 30.4).
3. Choose a start date. If you want the campaign to go live immediately after review, leave it as today's date.
4. Optionally set an end date if this is a time-limited promotion.

7. Review and launch

1. Check for any incomplete fields.
2. When everything looks correct, click Launch campaign.
3. Your campaign is submitted to Google for review. This typically takes a few hours, though it can take up to one business day.

Expected result

After launching, your campaign appears in the Campaigns tab with a status of Under review or Active. Once Google approves your ads, the status changes to Active and your ads begin entering the auction. You will start to see impressions and clicks populate in your campaign dashboard within 24–48 hours of approval.

Common issues

Tips for better results

• Start focused: one ad group per theme or product, 5–10 closely related keywords each. Tight groups make it easier to write relevant copy and review performance.
• Use all 15 headline slots: Google uses its machine learning to find the highest-performing combinations. The more options you give it, the more it can optimise.
• Match your landing page to your ad: if your headline says '30% off running shoes', the landing page should show exactly that. Mismatched pages lower your Quality Score and increase costs.
• Check back after 7 days: once you have enough data, you can use Optimize for Me (Plus plan and above) to let the AI automatically refresh underperforming ads and focus your budget on what is working. Note that Optimize for Me does not work on Performance Max or YouTube campaigns.