--- title: Create an ad from a prompt description: How to generate a complete ad — copy, headline, and creative — from a single text prompt. Includes tips for writing prompts that produce better results. --- [Skip to content](https://help.plai.io/create-ad-from-prompt#main-content) [Submit a Ticket!](https://help.plai.io/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Submit a Ticket!](https://help.plai.io/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Plai Help Center](https://help.plai.io/?hsLang=en) 2. [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) # Create an ad from a prompt ## Describe what you're advertising in one sentence and get a complete, ready-to-launch campaign draft — audience targeting, ad copy, and creative included. This is the fastest way to go from idea to campaign. #### Who this is for All users on any plan. Works for Meta, Google, TikTok, LinkedIn, and other connected platforms. ### Before you begin - At least one ad account connected (Meta, Google, TikTok, etc.) - Brand context set up — the AI uses your brand voice, colors, and product information to personalize the output. The better your brand context, the better the results. See: **Set up brand context**. ### Steps 1. From the left sidebar, click **Campaigns**, then click **Create campaign**. 2. Select the platform you want to run on (Meta, Google, TikTok, etc.). 3. Choose your campaign goal (Conversions, Traffic, Lead Generation, etc.). Not sure which to pick? See: **Choose the right campaign goal**. 4. In the **Describe what you're advertising** field, select an existing product or service uploaded on your Brand Context or type a short description. This is your prompt. For example: - *"Summer sale on women's activewear — 30% off, free shipping over $50"* - *"Roofing company in Phoenix — free estimate, 20 years experience"* - *"New SaaS product for HR teams — automates onboarding paperwork"* 5. Click **Generate ad**. The AI will produce a complete campaign draft: suggested audience targeting, headline, primary text, description, and generated images and videos — all based on your prompt and brand context. 6. Review the full draft. You can: - Edit the headline or body copy directly by clicking on any text field - Regenerate the copy by clicking the **stars icon** next to any section - Adjust the suggested audience targeting — the AI pre-fills interests, demographics, and location based on your description, but you can refine or override any of it - Swap the image by **opening the library** and choosing a different AI-generated option or uploading your own 7. Review the budget and adjust as needed. 8. Click **Save as draft** to save for later, schedule it or **Publish** to launch. ### Expected result You'll have a complete campaign draft ready to review — AI-suggested targeting, ad copy, and creative all pre-filled. You can save as draft and preview everything, or publish it right away.   ### Writing prompts that get better results The AI generates better ads when your prompt includes: - **What you're advertising** — product name, service type, or offer - **Who it's for** — the audience you're targeting - **The hook or key benefit** — what makes this offer compelling | Weak prompt | Strong prompt | | --- | --- | | "Shoes" | "Women's running shoes for beginners — cushioned, lightweight, under $100" | | "My restaurant" | "Italian restaurant in Austin — wood-fired pizza, family-friendly, open late" | | "Software product" | "Project management app for remote teams — replaces email chaos with one simple dashboard" | Your brand context fills in the gaps automatically — colors, tone, logo — so you don't need to describe those in the prompt. #### Common issues - **The ad copy doesn't sound like my brand:** Check that your brand voice is set up in **Brands → \[your brand\] → Brand context**. Adding a tone description ("friendly and casual", "professional and authoritative") significantly improves output. - **The generated image doesn't match my product:** Upload your own product photo instead, or use Product Shot to place your product in a lifestyle scene. See: **Generate ad images with AI**. - **The copy generates in the wrong language:** The AI defaults to the language of your brand context. If you want a different language, specify it in your prompt: *"...write the copy in Spanish (Latin American)."* - **Publish button is greyed out:** You're on a free trial. Publishing is available after upgrading to a paid plan. #### Related articles - Set up brand context - Choose the right campaign goal - Generate ad images with AI - [Start Here](https://help.plai.io/start-here?hsLang=en) - [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://help.plai.io/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://help.plai.io/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://help.plai.io/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://help.plai.io/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://help.plai.io/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://help.plai.io/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://help.plai.io/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) - [Optimize & Results](https://help.plai.io/optimize-results?hsLang=en#main-content) - [AI optimization](https://help.plai.io/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://help.plai.io/optimize-results?hsLang=en#reading-results) - [Improve performance](https://help.plai.io/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://help.plai.io/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://help.plai.io/optimize-results?hsLang=en#troubleshooting) - [Agency Operations](https://help.plai.io/agency-operations?hsLang=en#main-content) - [Agency setup](https://help.plai.io/agency-operations?hsLang=en#agency-setup) - [Client Management](https://help.plai.io/agency-operations?hsLang=en#client-management) - [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) - [Reference](https://help.plai.io/agency-operations?hsLang=en#reference) [mailto:getsupport@gmail.com](mailto:getsupport@gmail.com) Copyright © 2025, Plai #### Still need help? 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