---
title: Edit a live campaign
description: How to edit an active campaign — budget, targeting, schedule, or creative — and what each type of change does to delivery and the learning phase.
---

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# Edit a live campaign

## You can make changes to an active campaign — budget, targeting, schedule, and creative — without starting from scratch. Some changes take effect immediately; others trigger a new review by the platform.

#### How to edit a campaign

1. Go to the **Advertise** tab.
2. Click on **edit** by hovering over the campaign you want to modify.
3. Open the **Campaign Settings** to edit **Budget** or **Campaign name**, or **Ad Set settings** to modify **targeting** or **creatives**.
4. Tap on the **Edit** button over the area you want to modify and make your changes.
5. Click **Update Campaign** to apply them.

**Significant edits can trigger a new review.** On Meta, changing the ad creative, headline, destination URL, or audience will send the ad back through review (usually a few hours). During review, the ad will pause temporarily.

 

#### What you can edit and the impact

| What you're changing | Impact on delivery |
| --- | --- |
| **Daily budget** | Takes effect immediately. Increasing budget by more than 20% on a learning-phase campaign may restart the learning phase on Meta. |
| **Campaign end date (on scheduled campaigns)** | Takes effect immediately. No review triggered. |
| **Audience targeting** | May trigger a brief re-review on Meta. Significant audience changes can partially reset the algorithm's learning. |
| **Ad creative (image, video, copy)** | Triggers a new review. The ad will pause until the new creative is approved. |
| **Destination URL** | Triggers a new review on Meta. May also affect Google Quality Score. |
| **Campaign objective** | Cannot be changed on a live campaign. You must create a new campaign with the correct objective. |

**Keep budget changes gradual.** Increasing a Meta budget by more than 20% at once can push the campaign back into the learning phase. If you need to scale up significantly, do it in 10–20% increments over a few days.

 

#### Related articles

- Pause or unpause a campaign
- Understand the learning phase

 

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