--- title: How billing works description: How billing works — the difference between your platform subscription and ad spend charges, where to find invoices, how to update your payment method, and common billing questions. --- [Skip to content](https://help.plai.io/how-billing-works#main-content) [Submit a Ticket!](https://help.plai.io/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Submit a Ticket!](https://help.plai.io/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Plai Help Center](https://help.plai.io/?hsLang=en) 2. [Agency Operations](https://help.plai.io/agency-operations?hsLang=en) 3. [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) # How billing works ## There are two separate billing relationships to understand: what you pay for the platform subscription, and what you pay for ad spend. These are completely separate charges. #### **Two separate bills** ### 1. Platform subscription Your subscription fee covers access to the platform — AI tools, campaign management, creative generation, reporting, and all other features. This is billed monthly (or annually if you chose that option) and charged to the card you entered when you signed up. You can view and manage your subscription billing from **Profile → Billing**. ### 2. Ad spend Ad spend is billed separately and directly by the ad platforms — Meta, Google, TikTok, and so on. When you run a campaign, the platform charges your connected ad account's payment method (usually a credit card you set up directly in Meta Business Manager, Google Ads, etc.). **Ad spend does not go through this platform.** We don't charge you for ad spend, and we don't handle refunds for it. All ad spend billing questions go directly to the relevant ad platform. **If you see unexpected charges on your card from Meta or Google**, that's ad spend — not a platform charge. Log into Meta Business Manager or Google Ads directly to review your billing history there.   #### Subscription billing details - **Billing cycle:** Monthly subscriptions renew on the same date each month. Annual subscriptions renew once per year. - **Payment method:** Credit or debit card. You can update your card in **Profile → Billing**. - **Invoices:** Invoices are emailed to the account owner after each billing cycle. You can also download past invoices from **Profile → Billing → Manage Subscription → Invoices**. - **Failed payment:** If a charge fails, you'll receive an email notification. Your account will remain active for a short grace period while you update your payment method. Failure to update will result in the account being paused. #### Changing or cancelling your subscription You can upgrade, downgrade, or cancel your subscription from **Profile → Billing → Manage subscription**. Cancellation takes effect at the end of the current billing period — you keep access until then. If you're an agency on a plan that includes client workspaces, cancelling affects all client workspaces connected to your account. Make sure to notify clients before cancelling.   #### Common billing questions ### Why was I charged twice? You may be seeing one charge from the platform subscription and one from an ad platform (Meta, Google, etc.). These are separate. Check the charge description — platform charges typically show the company name or "Plai"; ad spend charges show "Facebook," "Google," or the platform name. ### My ad account has a balance but my campaigns aren't running A balance in your ad account doesn't automatically mean campaigns will run — the campaign must be active and the ad account must be in good standing. If campaigns are paused or the ad account is restricted, the balance won't be used. See: **My ad isn't spending — what's wrong?** ### Can I get a refund on ad spend? Ad spend refunds are handled by the ad platform directly. Contact Meta, Google, or TikTok support for ad spend refund requests. We cannot process these on your behalf. #### Related articles - Understand your plan and what's included - My ad isn't spending — what's wrong? - Upgrade or change your plan   - [Start Here](https://help.plai.io/start-here?hsLang=en) - [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://help.plai.io/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://help.plai.io/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://help.plai.io/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://help.plai.io/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://help.plai.io/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://help.plai.io/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://help.plai.io/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) - [Optimize & Results](https://help.plai.io/optimize-results?hsLang=en#main-content) - [AI optimization](https://help.plai.io/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://help.plai.io/optimize-results?hsLang=en#reading-results) - [Improve performance](https://help.plai.io/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://help.plai.io/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://help.plai.io/optimize-results?hsLang=en#troubleshooting) - [Agency Operations](https://help.plai.io/agency-operations?hsLang=en#main-content) - [Agency setup](https://help.plai.io/agency-operations?hsLang=en#agency-setup) - [Client Management](https://help.plai.io/agency-operations?hsLang=en#client-management) - [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) - [Reference](https://help.plai.io/agency-operations?hsLang=en#reference) [mailto:getsupport@gmail.com](mailto:getsupport@gmail.com) Copyright © 2025, Plai #### Still need help? 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