---
title: Pause or unpause a campaign
description: How to pause an active campaign to stop spending, and how to resume it. Includes what happens to your data and the learning phase when you pause.
---

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# Pause or unpause a campaign

## Stop a campaign from spending without deleting it, or resume a paused campaign and put it back into delivery.

#### Who this is for

All users with at least one published campaign. Available on all plans.

### Pause a campaign

1. Go to the **Advertise** tab from the top navigation bar.
2. Find the campaign you want to pause.
3. Click the **first toggle on the left (green) to pause it**.
4. The toggle should turn grey, this means the campaign is paused.

Spend stops immediately. The campaign and all its data are preserved — nothing is deleted.

 

**Pausing resets the learning phase.** On Meta and TikTok, if a campaign was still learning (fewer than 50 conversions), pausing and resuming will restart the learning phase. This can temporarily increase costs when you resume.

 

### Unpause a campaign

1. Go to the **Advertise** tab.
2. Find the paused campaign (filter by status **Paused** if needed).
3. Click the **first toggle on the left (grey) to unpause it**.
4. The campaign will go back into delivery — it may take a few minutes for spend to resume as the platform re-enters the ad auction.

If you're planning to make changes to a campaign before resuming it, pause first, make your edits, then unpause. This prevents the campaign from spending during the edit window.

 

#### What happens to historical data

All historical spend, impressions, clicks, and conversion data is preserved when you pause or unpause. Pausing does not reset your campaign metrics — only the learning phase can be affected.

#### Related articles

- Edit a live campaign
- Understand the learning phase
- Check your campaign status

 

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