--- title: Run LinkedIn ads description: Step-by-step guide to launching a LinkedIn campaign — goals, creative formats, professional targeting options, and lead forms. Includes creative best practices and budget expectations. --- [Skip to content](https://help.plai.io/run-linkedin-ads#main-content) [Submit a Ticket!](https://help.plai.io/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Submit a Ticket!](https://help.plai.io/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Plai Help Center](https://help.plai.io/?hsLang=en) 2. [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en) 3. [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) # Run LinkedIn ads ## LinkedIn ads let you reach professionals by job title, company, industry, seniority, and more — making it the best platform for B2B campaigns and high-value service advertising. This guide covers how to launch a LinkedIn campaign from start to finish. #### Before you begin - Your LinkedIn Campaign Manager account must be connected. See *Connect LinkedIn*. - You'll need a **LinkedIn Page** for your business — ads run on behalf of the Page. - A **payment method** must be added to your LinkedIn Campaign Manager account. - LinkedIn has a minimum daily budget of around **$10/day** per campaign. LinkedIn CPCs are higher than most platforms — expect significantly higher costs per click than Meta or Google, offset by the precision of professional targeting. ### Campaign goals available on LinkedIn - **Website visits** — drive traffic to a landing page or website. - **Lead generation** — collect leads via a LinkedIn native lead form (pre-fills with LinkedIn profile data). LinkedIn offers both message and feed ads as possible formats to achieve these goals. ### How to launch a LinkedIn campaign 1. Go to the **Advertise** tab and click **LinkedIn**. 2. Choose your **campaign goal**. 3. Build your **creative**. LinkedIn supports: - **Single image ads** — most common format; image with headline, description, and CTA button. Recommended: 1:1 square. - **Video ads** — square or landscape video, 3 seconds to 30 minutes (15–30 seconds recommended). - **Message ads** — as an alternative format, you can show up in the inbox of users with a custom message. 4. Set your **audience** using LinkedIn's professional targeting: - Job title, job function, or seniority level - Company name, company size, or industry - Skills, degrees, fields of study or member groups - Custom retargeting audiences See *Targeting: LinkedIn* for a full breakdown of LinkedIn targeting options. 5. Set the **destination**: - **Website visits:** enter the URL to send people to. - **Lead generation:** create or select a LinkedIn lead form. Lead data is pre-filled from the user's LinkedIn profile, which typically delivers higher completion rates than external landing page forms. 6. Set your daily **budget**. Note the minimum daily spend requirement when setting up. 7. Review and click **Launch**. LinkedIn campaigns typically go through a review period before going live. Once approved, delivery starts within a few hours. LinkedIn optimizes for your chosen objective within your audience. ### LinkedIn creative best practices - **Speak to the professional context:** LinkedIn users are in a professional mindset. Lead with business value — ROI, efficiency, career advancement — rather than consumer-style emotional hooks. - **Use lead forms for B2B:** LinkedIn native lead forms (pre-filled with profile data) dramatically outperform traffic campaigns to landing pages for lead gen. The friction is lower and completion rates are significantly higher. - **Start narrow, then scale:** LinkedIn's targeting is powerful but audience sizes can get small quickly when stacking filters. Start with 50,000–300,000 audience size for most campaigns. Check the audience size estimate before launching. **Budget expectation:** LinkedIn has higher CPCs than most platforms — often $5–$15+ depending on the audience and goal. The trade-off is precision B2B targeting that's not available elsewhere. Set realistic expectations and ensure your average deal size or lead value justifies the cost per lead before scaling.   ### Common issues #### My audience size is too small LinkedIn requires a minimum audience size to deliver. If your targeting is too narrow, broaden one or two filters — for example, loosen the seniority range or add adjacent job titles. The audience size indicator during setup will show when you're in a workable range. #### My ad is in review for a long time LinkedIn's review process can take up to 24 hours. If your ad hasn't been approved after 24 hours, check for policy violations in the ad content — prohibited claims, competitive brand mentions, or content that doesn't meet LinkedIn's advertising policies. #### My campaign is spending but not getting leads For lead gen campaigns, confirm you're using a LinkedIn native lead form rather than a landing page URL — lead forms typically see much higher conversion rates on LinkedIn. Also review your audience and ensure it's well-matched to your offer. High spend with low leads often means the audience is right but the creative or offer isn't resonating. ### Related articles - Connect LinkedIn - Targeting: LinkedIn - Set up lead forms - Choose the right campaign goal   - [Start Here](https://help.plai.io/start-here?hsLang=en) - [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://help.plai.io/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://help.plai.io/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://help.plai.io/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://help.plai.io/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://help.plai.io/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://help.plai.io/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://help.plai.io/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) - [Optimize & Results](https://help.plai.io/optimize-results?hsLang=en#main-content) - [AI optimization](https://help.plai.io/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://help.plai.io/optimize-results?hsLang=en#reading-results) - [Improve performance](https://help.plai.io/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://help.plai.io/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://help.plai.io/optimize-results?hsLang=en#troubleshooting) - [Agency Operations](https://help.plai.io/agency-operations?hsLang=en#main-content) - [Agency setup](https://help.plai.io/agency-operations?hsLang=en#agency-setup) - [Client Management](https://help.plai.io/agency-operations?hsLang=en#client-management) - [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) - [Reference](https://help.plai.io/agency-operations?hsLang=en#reference) [mailto:getsupport@gmail.com](mailto:getsupport@gmail.com) Copyright © 2025, Plai #### Still need help? 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