--- title: Run Spotify ads description: How to run Spotify audio ads in Plai — audio file specs (.mp3/.ogg/.wav, 30s max, 5MB), companion image requirements, and targeting by ad categories, podcast topics, age, gender, and country. --- [Skip to content](https://help.plai.io/run-spotify-ads#main-content) [Submit a Ticket!](https://help.plai.io/kb-tickets/new?hsLang=en) Open main navigation Close main navigation - [Submit a Ticket!](https://help.plai.io/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Plai Help Center](https://help.plai.io/?hsLang=en) 2. [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en) 3. [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) # Run Spotify ads ## Spotify ads let you reach listeners during their music and podcast sessions with audio ads accompanied by a visual companion image. Spotify ad breaks appear when free-tier listeners are between tracks — making it a high-attention, screen-adjacent format that works well for brand awareness and recall. ### How Spotify ads work Spotify ads in Plai are **audio ads**. Each ad consists of three elements: - **Audio file** — your spoken ad, max 30 seconds - **Companion image** — a 1:1 square image that displays on screen while the audio plays - **Logo** — your brand logo, displayed alongside the companion image All three elements are required. The companion image and logo appear in the Spotify app while listeners hear your audio — giving you both an auditory and visual touchpoint. ### Audio file requirements - **Max duration:** 30 seconds - **Max file size:** 5 MB - **Accepted formats:** .mp3, .ogg, .wav **Audio quality matters.** Spotify listeners are in an audio-first context — background music, clarity of voice, and a clear call-to-action in the final seconds make a significant difference in recall and response. A well-produced 15–30 second script outperforms a rushed or low-quality recording. **Don't have a professional audio recording?** Write a clear script (aim for 75 words max for 30 seconds) and use Plai's AI voice tool. Keep the CTA simple and repeat the brand name at least twice — once near the start and once at the end. ### Companion image requirements - **Aspect ratio:** 1:1 (square) - Should clearly show your brand, offer, or product — this is the visual component your audience sees while listening - Keep text minimal — the audio carries the message; the image provides visual context and branding ### Targeting options Spotify targeting is based on listener context and demographics rather than interests or behaviour: #### Ad Categories Select the content category your ad is relevant to — for example, Consumer Goods, Entertainment, Finance, Health & Fitness, or Technology. This helps Spotify place your ad alongside contextually relevant music and content. #### Podcast Topics Target listeners of specific podcast topic categories — for example, Business, True Crime, Health, or Sports. This ensures your ad runs in podcast ad breaks within those content areas, reaching a more engaged, topic-relevant audience. #### Gender Filter by gender to reach men, women, or all listeners. #### Age Group Target by age range to align with your product's audience demographic. #### Location Spotify location targeting operates at the **country level**. Select the countries where you want your ads to run. City-level or regional targeting is not available within Plai's Spotify integration. ### Before you begin - Your Spotify account must be connected. See *Connect Spotify*. - Prepare your audio file (.mp3, .ogg, or .wav), companion image (1:1), and logo before starting the campaign builder. - Spotify requires a payment method on your connected Spotify Ad Studio account. ### Common issues #### My audio file was rejected Check that your file is under 30 seconds and 5 MB, and that it's in .mp3, .ogg, or .wav format. MP4 and other video formats are not accepted. If the file passes format checks, the content may need review — Spotify's policies prohibit certain categories (e.g., alcohol targeting to under-25s, political content, etc.). #### Low delivery / impressions Spotify's free-tier listener pool is smaller than Meta or Google's reach. If your targeting is narrow (e.g., a specific country + specific age range + specific podcast topic), the available audience may be limited. Try broadening one targeting dimension — for example, expanding the location to multiple countries or widening the age group.   #### Related articles - Connect Spotify - Generate branded images and videos - Creative best practices   - [Start Here](https://help.plai.io/start-here?hsLang=en) - [Connect Your Accounts](https://help.plai.io/connect-your-accounts?hsLang=en#main-content) - [Platform connections](https://help.plai.io/connect-your-accounts?hsLang=en#platform-connections) - [Troubleshoot Connections](https://help.plai.io/connect-your-accounts?hsLang=en#troubleshoot-connections) - [Pixels & tracking](https://help.plai.io/connect-your-accounts?hsLang=en#pixels-tracking) - [Account Management](https://help.plai.io/connect-your-accounts?hsLang=en#account-management) - [Launch Campaigns](https://help.plai.io/launch-campaigns?hsLang=en#main-content) - [Campaign Management](https://help.plai.io/launch-campaigns?hsLang=en#campaign-management) - [Campaign features](https://help.plai.io/launch-campaigns?hsLang=en#campaign-features) - [Platform guides](https://help.plai.io/launch-campaigns?hsLang=en#platform-guides) - [Targeting & audiences](https://help.plai.io/launch-campaigns?hsLang=en#targeting-audiences) - [Blockers](https://help.plai.io/launch-campaigns?hsLang=en#blockers) - [Creative & AI Tools](https://help.plai.io/creative-ai-tools?hsLang=en) - [Optimize & Results](https://help.plai.io/optimize-results?hsLang=en#main-content) - [AI optimization](https://help.plai.io/optimize-results?hsLang=en#ai-optimization) - [Reading results](https://help.plai.io/optimize-results?hsLang=en#reading-results) - [Improve performance](https://help.plai.io/optimize-results?hsLang=en#improve-performance) - [Budget guidance](https://help.plai.io/optimize-results?hsLang=en#budget-guidance) - [Troubleshooting](https://help.plai.io/optimize-results?hsLang=en#troubleshooting) - [Agency Operations](https://help.plai.io/agency-operations?hsLang=en#main-content) - [Agency setup](https://help.plai.io/agency-operations?hsLang=en#agency-setup) - [Client Management](https://help.plai.io/agency-operations?hsLang=en#client-management) - [Billing & subscription](https://help.plai.io/agency-operations?hsLang=en#billing-subscription) - [Reference](https://help.plai.io/agency-operations?hsLang=en#reference) [mailto:getsupport@gmail.com](mailto:getsupport@gmail.com) Copyright © 2025, Plai #### Still need help? Can't find what you're looking for? Our support team is here. [Submit a Ticket](https://help.plai.io/kb-tickets/new?hsLang=en)